With a background in worldbuilding and self-taught expertise in AI-driven image creation, Nico de Sola has previously collaborated on projects for Megan Thee Stallion, Metallica, and Squarespace.

Fascinated by emerging technologies and inspired by a wide range of mediums—including installation art and theatre, he made his directorial debut with Robbery Rings.

In it, Nico distorts and digitally reconstructs a raw urban landscape to craft the surreal world of Archy Moor, leading the video to be nominated at Berlin Commercial as well as the 2025 UKMVAs.

For Nico, technology is never the story itself, but a set of tools that support and amplify his storytelling.